think quarterly
A place where leaders, experts and Google's homegrown visionaries offer their insight and provide an outlook on what’s to come.
The Creativity Issue
Executive Insight: Ajaz Ahmed
Ajaz Ahmed, founder and CEO of award-winning creative agency AKQA, explains how the innovative use of digital tools can connect your brand to an audience like never before.
WORDS BY Matthew Lee
The Curious Case of Creativity
Good ideas sell products. Great ideas change lives. From opening up our brand to opening up museums, we see creativity as a way to solve problems – large and small. Lorraine Twohill, Google VP of Global Marketing, explains how.
WORDS BY Lorraine Twohill
Strength in Depth
It’s not just cinema that has been revolutionized by 3D technology. From advertising to retail to design, the third dimension is changing the way we interact with the world forever.
WORDS BY Belinda Parmar
The Knowledge: Chris Milk
Artist Chris Milk has made music videos for the likes of U2 and Kanye West. His latest work – projects like the award-winning The Johnny Cash Project and Arcade Fire’s The Wilderness Downtown – show how technology can create emotional resonance. Here, he reveals the people, principles, ideas, and tools that keep his creative fires burning.
WORDS BY Chris Milk
21st Century Copyright
From Bob Dylan to William Shakespeare, fair use laws have allowed artists in all ages to build on influences from the past. Today, as digital tools and platforms blur the boundaries between creators and consumers, it’s more important than ever to safeguard that right.
WORDS BY Kent Walker
The Educator
Sir Ken Robinson has spent his life grappling with the fundamental question: what is creativity? Here, he offers Think Quarterly vital insights into the answer.
WORDS BY Andrea Kurland
YouTube’s New Era
YouTube is undergoing the most profound shift in its history – licensing original programming from new creative partners. If that sounds like a bid to become a traditional television network, think again. YouTube’s mission is to revolutionize the medium, transforming all of us into active participants in TV culture.
WORDS BY Tetsuhiko Endo
Potter's Protector
David Heyman is the British producer who successfully shepherded JK Rowling’s wizarding franchise through a decade of record-breaking on-screen success. The key, he says, was striking a blockbuster balance between commerce and creativity.
WORDS BY Kevin Maher
Lean Communications
At communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient. Welcome to the age of agile creativity.
WORDS BY Torrence Boone, Cecelia Wogan-Silva, Blair Dore
The Creativity Club
Sir John Hegarty, Worldwide Creative Director of BBH, has been at the forefront of advertising for four decades. But as the digital world reshapes the industry, his latest challenge might just be the biggest ever: To change the way the industry does business and open up the creative workspace.
WORDS BY Matt Bochenski
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising.
WORDS BY D’Arcy Doran
Data Visions
The explosion of data provided by new technologies isn’t just good for marketers; it’s inspiring a new generation of digital artists determined to reshape the way we see the world.
WORDS BY Aaron Koblin
Cognitive Creativity
Do you work in a creative industry? In the digital age, the answer is ‘yes,’ whatever your profession. All you need to do is understand your potential – and then unlock it.
WORDS BY Monisha Rajesh
Data Stories
Google’s Cole Nussbaumer offers a primer on creative data visualization, the merger of brains and beauty that has taken the marketing world by storm.
WORDS BY Cole Nussbaumer
Why Didn’t I Think of That?
Digital technology creates infinite possibilities for experimentation and creativity. For marketers, this means there’s lots you can do, and lots you wish you did. We asked five members of Google’s Creative Council, a group of creative thinkers from today’s top digital agencies, to tell us about a recent campaign or project that made them envious.
WORDS BY Google Creative Council
A Silent Party
WORDS BY Ryan Hayward
Creative High
WORDS BY Ryan Hayward
Fresh Air
WORDS BY Ryan Haywardthink voices
Listen in and join the conversation, as industry leaders, digital leaders, and academics share perspectives on the latest issues shaping the advertising and marketing landscape.
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think insights
An online resource of custom studies and data-rich content, covering topics from consumer behavior to digital media trends.
Featured Topics
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Impact of Multiple YouTube Homepage Ads
Renault ran YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan.
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Online Research Driving Offline Purchase
Retailers want to know about the ROPO effect.
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The Home Buyers’ Online Journey
Searching for property to buy online is a complex process.
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Online Video's Role in Movie Decision-Making
OTX's weekly movie tracker tracked 30 movies and captured the intent of 8,400 movie-goers.
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Increase Brand Favourability with Promoted Videos
Have you noticed the sponsored video ads that appear alongside YouTube search results?
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A Cross Media Campaign
Samsung ran a multi-media campaign for the launch of its 3D LED TV.
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Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible?
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Winning the 2010 World Cup in the Digital Space
Adidas had the key objective to "win the World Cup‟ in digital channels.
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How Expedia Drove More Shoppers to its Website
Expedia UK wanted to know how to effectively drive traffic to its website.
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The Role of Search in Choosing a Broadband Provider
Broadband shoppers research potential purchases online.
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How Search Helps Drive Purchases
Search has become a critical first step for traveling consumers.
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The Role of Search in a Customer’s Mobile Experience
Mobile phone shoppers are more likely to visit a provider's website than a brick-and-mortar reseller.
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The Apparel Purchasing Process
Clothes shoppers are spending more time and making more purchases online.
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Leveraging the Power of Video
Fox collaborated with YouTube on the Avatar launch.
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Cross Media Optimization for Ford
Ford experimented with media mixes for their launch of the Ford Fiesta.
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Flora Xmos Study
How did paid search help Flora associate its brand with family, cooking & nutrition?
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Search Pause
Think search ads aren’t necessary when organic presence is high? Think again.
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Word of Mouth
There are 2.4 billion conversations about brands every day.
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PC City
PC City increased sales 6% without additional media expenditure.
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Global Perspectives on the smartphone user
Find out how countries differ in mobile usage.
think blog
Stay ahead of the digital market with the latest insights, studies, product launches and other unique research from Google.
Featured Posts
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YouTube adds 9-12% incremental reach to TV campaign
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Think Quarterly, The Creativity Issue
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GetMo: Helping UK businesses Get Mobile
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New smartphone research: 1/4 smartphone Internet users in top markets have made a purchase on their phones
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L'Oreal: Xmas Corridor Cross Media Research
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Think Quarterly - The Speed Issue
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Creative Brands Engaging YouTubers this Christmas
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