think quarterly
A place where leaders, experts and Google's homegrown visionaries offer their insight and provide an outlook on what’s to come.
The Open Issue
How We Play Today
The emergence of the cloud has changed the way we consume media forever. Get a glimpse into the future with the architects of Google Play.
WORDS BY Jamie Rosenberg
The Olympics Unpeeled
The London Olympics is perhaps the most ambitious digital media event ever. The teams behind the screens give us a taste of what to expect.
WORDS BY Tetsuhiko Endo
Crayola’s Colourful Evolution
Mum’s most-loved brand is proving itself a leader in the digital space with a strategy that’s anything but painting-by-numbers.
WORDS BY Jon Coen
Faire Play
Tim O’Reilly has a message for wannabe entrepreneurs: Ditch the business plan and start having fun with technology.
WORDS BY Tim O’Reilly
The Knowledge: Pharrell Williams
From video games to classic records – producer, rapper, and entrepreneur Pharrell Williams shares his top 10 favorite things to play.
WORDS BY Pharrell Williams
A World of Pure Imagineering
How Disney’s Imagineers are combining new technology and classic storytelling to create more personal experiences across their theme parks.
WORDS BY Cyrus Shahrad
The Future of Play
From next-gen football stadiums to real-time 3D environments, this is the future of live-action sports.
WORDS BY Cyrus Shahrad
The Job’s a Game
From fitness to finance, these innovators are turning previously mundane chores into an opportunity to play. Just don’t call it ‘gamification.’
WORDS BY Allison Mooney
Hidden Meaning
Easter eggs are a tasty seasonal treat. But they’re also a way to forge a more emotional connection between brands and consumers. All you have to do is find them…
WORDS BY Jon Wiley
Branding Brazil
With hosting duties for the 2014 World Cup and 2016 Olympic Games, Brazil is a country on the up. Get the lowdown on everything you need to know about this marketer’s dream destination with Google’s Country Director.
WORDS BY Fabio Coelho
Crafting Contagious
Wharton professor Jonah Berger has unlocked the science behind viral videos. Discover what makes people press ‘play.’
WORDS BY Jonah Berger
Brain Games
Can brain training really make you smarter? That’s the question we put to San Francisco’s Lumos Labs.
WORDS BY Ian Wylie
Game Your Campaign
Looking to level-up your digital campaign? New research from Google shows how you can learn from the dynamics of social gaming.
WORDS BY Carolyn Wei, David Huffaker
Rough with the Smooth
After a tough few years, Innocent smoothies CEO Richard Reed explains how the ‘hippies with calculators’ are rediscovering their marketing mojo.
WORDS BY Matthew Leethink voices
Listen in and join the conversation, as industry leaders, digital leaders, and academics share perspectives on the latest issues shaping the advertising and marketing landscape.
Featured Videos
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Monetizing Mobile
Bruce Fair
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Customer is King
James Leipnik
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Interesting Trends
Natalie Massenett
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Trading Places To Innovate
Jonathan Allan
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Getting London Online
Boris Johnson
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Ease of Digital
Andy Hobsbawm
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Getting Britain Online
Peter Plumb
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Accelerated Cycle Times
Ariel Eckstein
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Cycling on iPhone
Boris Johnson
think insights
An online resource of custom studies and data-rich content, covering topics from consumer behavior to digital media trends.
Featured Topics
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Impact of Multiple YouTube Homepage Ads
Renault ran YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan.
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Online Research Driving Offline Purchase
Retailers want to know about the ROPO effect.
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The Home Buyers’ Online Journey
Searching for property to buy online is a complex process.
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Online Video's Role in Movie Decision-Making
OTX's weekly movie tracker tracked 30 movies and captured the intent of 8,400 movie-goers.
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Increase Brand Favourability with Promoted Videos
Have you noticed the sponsored video ads that appear alongside YouTube search results?
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A Cross Media Campaign
Samsung ran a multi-media campaign for the launch of its 3D LED TV.
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Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible?
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Winning the 2010 World Cup in the Digital Space
Adidas had the key objective to "win the World Cup‟ in digital channels.
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How Expedia Drove More Shoppers to its Website
Expedia UK wanted to know how to effectively drive traffic to its website.
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The Role of Search in Choosing a Broadband Provider
Broadband shoppers research potential purchases online.
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How Search Helps Drive Purchases
Search has become a critical first step for traveling consumers.
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The Role of Search in a Customer’s Mobile Experience
Mobile phone shoppers are more likely to visit a provider's website than a brick-and-mortar reseller.
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The Apparel Purchasing Process
Clothes shoppers are spending more time and making more purchases online.
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Leveraging the Power of Video
Fox collaborated with YouTube on the Avatar launch.
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Cross Media Optimization for Ford
Ford experimented with media mixes for their launch of the Ford Fiesta.
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Flora Xmos Study
How did paid search help Flora associate its brand with family, cooking & nutrition?
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Search Pause
Think search ads aren’t necessary when organic presence is high? Think again.
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Word of Mouth
There are 2.4 billion conversations about brands every day.
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PC City
PC City increased sales 6% without additional media expenditure.
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Global Perspectives on the smartphone user
Find out how countries differ in mobile usage.
think blog
Stay ahead of the digital market with the latest insights, studies, product launches and other unique research from Google.
Featured Posts
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Media Planning Toolkit
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Ocado case study: Google+ features take the cake
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Creative Sandbox Gallery. Now open for play.
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How Google+ is being used by Fashion Brands
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Online Engagement and FMCG Spend in the UK
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Global Business Map - International Market Insights
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The Mobile Playbook UK
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Think Quarterly, The Play Issue
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