Innovation Spaces

MOTHER, LONDON

Mother is an award-winning creative agency famous for its irreverent approach to advertising. Based in Shoreditch, East London, its clients include Schweppes, IKEA, Stella Artois and Powerade.

‘All architecture is shelter, all great architecture, is the design of space that contains, cuddles, exalts, or stimulates the persons in that space.’

By [American architect] Philip Johnson we abide. Mother as a space is part-church, part-factory floor, part-living room. A space that has the ability to settle and unsettle in the same breath. It is a restless space that demands that one be present, as we believe that true creativity resides in the present. Stephen Butler, Partner/Creative Director

TERREFORM ONE, NY

Terreform ONE is a non-profit design group that promotes green design in cities. It is based in Brooklyn, New York.

At Terreform ONE we need ‘messy’ spaces to create a massive outpouring of projects and models. We have a collection of materials and artefacts found throughout the city of New York that add to the environment. These seemingly random objects are essential to helping us formulate complex morphologies into tangible suppositions.

Design is seeing new qualities in everyday objects. We surround ourselves with these seemingly random items to be inspired just so. Our working studio is similar to the toymaker’s shop in Ridley Scott’s Blade Runner – a physical narrative of possibilities ready to be animated. Mitchell Joachim, Co-founder

BURBERRY, LONDON

Burberry is an iconic British luxury brand. Horseferry House, its global HQ, is situated in Westminster, London.

Horseferry House really emphasises the modern expression of our brand – a balance of what we have always stood for, what we represent today and where we are going. It’s symbolic of the company – we have so much momentum and energy right now, and I wanted to unify the creativity and the dynamic attitude of all the employees driving this company forward.

I wanted to respect and preserve the building’s historical elements and add a modern, contemporary expression. It has been important to me that we retain and respect that history and the original features, many of which we have restored using British materials. Christopher Bailey, Chief Creative Officer