THINK QUARTERLY
Play
We’re serious about play. See the ever-changing ‘Doodle’ logos on our homepage. Read the Google Official Blog entry on April 1. Search for ‘do a barrel roll.’ You’ll see what we mean.
The web gives us infinite ways to play – from games, to videos, to music. Entertainment is becoming more and more central to great experiences online. But it’s not just technology that is evolving; attitudes towards play are changing, too. Games are no longer considered a waste of time – they’re a savvy business strategy.
In this issue, we explore the rising importance of play – in work and in life. ‘New industries start with people having fun,’ writes Tim O’Reilly in Faire Play. With that spirit in mind, we hope you have fun reading this issue.
