In the amount of time it takes you to read this page, roughly 382 Android phones will be activated; more than 250,000 words will be written on Blogger; and 48 hours of video will be uploaded to YouTube.
The world is moving fast – faster than ever before – and we are all along for the ride. Technologies are getting quicker, affording us instant access and split-second connections. As Moore’s law prophesied, this change is happening at an exponential rate.
At the same time, consumer expectations are rising as we learn to take speed for granted. Today’s email is tomorrow’s snail mail. We might even have found something faster than the speed of light. In our hyper-real-time world, nanoseconds matter. This is forcing us all to question old assumptions. How will we respond to consumer expectations as the demand for instant access to everything intensifies? How will we keep pace in a world that moves at web speed?
The Speed issue of Google’s Think Quarterly is about this acceleration of everything – what is changing and how it works, why it matters and when it doesn’t.
Our aim is to get you excited for what’s coming, because it’ll be here before you know it.