How do Smart Shopping campaigns work?

To help you get the best value from each ad, Google automates ad placement and bidding for maximum conversion value at your given budget. Link to a Merchant Center account, set a budget, upload assets and let us know the country of sale. Your existing product feed and assets are combined with Google's machine learning to show a variety of ads across networks. Our systems will pull from your product feed and test different combinations of the image and text that you provide, then show the most relevant ads across Google networks. In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) that you work with. The ads will be shown on general search results pages and on any other surfaces that the CSS has opted in to.

How and where will my ads appear?

Smart Shopping campaigns feature Product Shopping ads , local inventory ads, and display ads (including dynamic remarketing and dynamic prospecting), which are eligible to appear on the Google Search Network, Display Network, YouTube and Gmail. Automated ad creation and placement means that your ads will appear in the ad spaces where they're relevant and that your bids will be set to maximise your conversion value .

What are the best practices for Smart Shopping campaigns?

Get the most out of your campaign by following the best practices found on this page .

Advertise with Smart Shopping Campaigns

Get started

Get Started right from your eCommerce platform

Select your eCommerce platform provider to get your products on Google.

Success Story

Sportline increases conversion value by 227%

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
— Evelyn Feler, Director, Sportline

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
- Evelyn Feler, Director, Sportline

Key stats

227%
increased conversion value

+621%
Return-ad-spend (ROAS)
Key stats
Key stats
Key stats
Key stats
Key stats

Get started

Filter by Goals

All products

Resources & guides

Best practices

Support

Get Started right from your eCommerce platform

Shopify

WooCommerce

Success Story

Sportline increases conversion value by 227%

Key stats

Key stats

Key stats

Key stats

Key stats

Key stats

Frequently asked questions